WASHINGTON, Sept. 23 /PRNewswire/
— Jordin Sparks is on a mission to spark some change by inspiring
teens to make a difference. Sparks and the National Milk Mustache “got
milk?”(R) Campaign have partnered with VH1 Save The Music Foundation to
launch the ‘Drink Milk for a Change’ program. Sparks knows that
drinking milk for a change can help make a difference in herself and
her world. Drinking nutrient-rich lowfat milk helps teens look and feel
their best – with strong bones, lean muscles and healthy hair and skin.
And, studies suggest that teens that drink nutrient-rich milk instead
of sugary sodas and sports drinks tend to be leaner than teens who
drink little or no milk.(1-2)
Sparks is helping to launch the new ‘Drink Milk for a
Change’ campaign to show teens the simple steps they can take to help
make a difference in themselves and the world. An easy way is to make a
commitment to drink milk and encourage others to do the same by making
a Milk Mustache ad at bodybymilk.com. For every Milk Mustache
photo created, one dollar will go to support VH1 Save The Music
Foundation*. The VH1 Save The Music Foundation is a non-profit
organization dedicated to restoring instrumental music education in
American public schools, and raising awareness about the importance of
music as part of each child’s complete education.
“I know that I am in charge of what I eat and drink and
my choices affect how I look and feel,” said Sparks. “I skip the sugary
beverages and reach for milk instead. Milk is full of important
nutrients and is something I feel good about putting into my body. I
encourage all teens to help make a difference in the world and Drink
Milk for a Change.”
No one knows better than Sparks that a little step will
go a long way and can pay off big time. This average teenager went from
American Idol winner to chart-topping singer overnight. As the newest
face to don a Milk Mustache in the popular “got milk?” campaign –
Sparks joins the ranks of more than 290 actors, athletes, models and
musicians who have lent their upper lips in support of milk. Debuting
in Seventeen magazine, her ad reads:
I’ve always had the power to wow an audience. But how
do I get fired up to wow myself? I drink lowfat milk. Packed with
protein and nutrients, milk gives me the energy to truly shine.
Benefits from Head to Toe
It’s important to make smart choices like drinking lowfat milk
instead of sugary sodas and sports drinks. What teens choose to drink
can affect their body inside and out, including their appearance and
how they feel. And, lowfat milk is packed with nine essential nutrients
to help teens be their best – offering more nutrition for the dollar
than virtually any other beverage.
In fact, research suggests that milk drinkers may have an
advantage when it comes to health and nutrition. Not only do teens who
drink milk instead of sugary beverages tend to be leaner than those who
drink little or no milk, but drinking milk gives teens the calcium and
vitamin D and other nutrients they need to help reach their full height
potential during the critical bone-building years. And, along with
exercise, the protein in milk can help build muscle. Studies show that
regularly drinking milk during the growing years is associated with
greater height, bone size and bone mineralization, while research has
linked skipping milk to reduced height and increased fracture
rates.(3-5) In addition to calcium and vitamin D for strong bones, milk
also provides important nutrients like vitamin A to support healthy
skin and B vitamins to help convert food to energy.
Don a Milk Mustache to Change the World
Are you ready to drink milk for a change? It’s easy! Log onto
bodybymilk.com and upload a picture of yourself. Choose the type of
Milk Mustache you want and the background you like, upload your photo
to the gallery and then share with friends on your Facebook page. Every
teen that makes their own Milk Mustache ad will be supporting VH1 Save
The Music. Make your contribution and encourage others to do the same
by making a Milk Mustache at bodybymilk.com.
While you’re there, check out Jordin’s Milk Mustache ad,
exclusive behind-the-scenes footage from the ad shoot and great tips
from Jordin herself on more ways to spark change. Don’t forget to grab
the Body By Milk widget to stay up to date with the most recent Milk
Mustache celebrity news.
References:
- Murphy MM, et al. Drinking flavored or plain
milk is positively associated with nutrient intake and is not
associated with adverse effects on weight status in US children and
adolescents. Journal of the American Dietetic Association. 2008;108:631-639.
- Novotny R, et al. Dairy intake is associated with lower body fat and soda intake with greater weight in adolescent girls. Journal of Nutrition. 2004;134:1905-1909.
- Goulding A, et al. Children who avoid drinking cow’s milk are at increased risk for prepubertal bone fractures. Journal of the American Dietetic Association. 2004; 104:250-253.
- Rockell JEP, et al. Two-year changes in bone and body composition in young children with a history of prolonged milk avoidance. Osteoporosis International. 2005; 16:1016-1023.
- Fiorito LM, et al. Girls’ calcium intake is associated with bone mineral content during middle childhood. Journal of Nutrition. 2006; 136:1281-1286.
About the National Milk Mustache “got milk?”(R) Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is
funded by the nation’s milk processors, who are committed to increasing
fluid milk consumption. The MilkPEP Board runs the national Milk
Mustache “got milk?”(R) Campaign, a multi-faceted campaign designed to
educate consumers about the health benefits of milk. Lowe New York is the creative agency for the national Milk Mustache “got milk?” (R) Campaign.
About the VH1 Save The Music Foundation
The VH1 Save The Music Foundation is a nonprofit 501c3 organization
dedicated to restoring instrumental music education programs in
America’s public schools, and raising awareness about the importance of
music as part of each child’s complete education. Since 1997, the VH1
Save The Music Foundation has successfully restored and sustained
instrumental music programs in 1,600 public schools in more than 100
cities across the country, including Memphis, Houston, Chicago, New
York, Denver, Baltimore and Milwaukee. Over the past ten years, various
artists and celebrities have shown their devotion to the VH1 Save The
Music Foundation by partnering with the organization as they’ve reached
out to struggling school districts across the country. This year,
Beyonce, Jamie Foxx, Chris Webber, Gavin DeGraw, NE-YO, Johnny Rzeznik,
Natasha Bedingfield, The Fray, Tamia, 3 Doors Down and Venus Williams
serve as The Foundation’s Inaugural Class of Ambassadors, each raising
funds and delivering key messages on behalf of The Foundation. To date,
VH1 Save The Music has provided more than $43 million in new musical
instruments, affecting the lives of more than 1.2 million children. It
is The Foundation’s renewed commitment to donate one hundred million
dollars worth of new musical instruments to ensure that even a greater
number of students receive a comprehensive music education in the
coming decade! To join the movement to First Make Music, Then Make
History, visit www.vh1savethemusic.com.
*Up to $50,000. Begins 9/16/09 and ends 12/31/
