Multi-Platinum Singer-Songwriter
Makes History with Live Performance for Millions on The Famed NIVEA Kiss
Platform with Charitable Download

NEW YORK, Dec. 10, 2010 /PRNewswire/ — NIVEA joined the Times Square Alliance and Countdown Entertainment — the co-organizers of New Year’s Eve in Times Square — to announce today that multi-platinum-selling singer-songwriter Taio Cruz will be the first-ever artist to do a live performance of John Lennon‘s “Imagine” just before the final countdown to midnight on New Year’s Eve
2011 on the NIVEA Kiss Platform, located in the heart of Times Square.
Millions of people all around the world will experience this memorable
moment and connect with one another through the brand’s sponsorship of
the Times Square New Year’s Eve
celebration. Following the performance, Taio’s version of “Imagine” will
be available to download exclusively on iTunes beginning 1/1/11 through
1/31/11 with proceeds benefitting Big
Brothers Big Sisters, a nonprofit organization that creates
long-lasting, strong relationships that enable children to reach their
greatest potential through quality one-to-one mentoring, as part of
NIVEA’s ongoing relationship with the charity. To continue, Please click “MORE”!