Emmy® and Grammy® Award-Winning Artist to be Honored for Outstanding Charitable and Environmental Efforts

SANTA MONICA, Calif., March 29, 2011 /PRNewswire/ — In recognition of his work as a philanthropist and environmentalist, Nickelodeon will honor actor and musician Justin Timberlake by presenting him with The Big Help Award during Nickelodeon’s 2011 Kids’ Choice Awards on Saturday, April 2, at 8:00 p.m. (ET/Tape delayed for West Coast).  Timberlake will be honored during the star-studded telecast, hosted by Jack Black at USC‘s
Galen Center in Los Angeles.  The Big Help Award recognizes individuals
who take actions to better the world and whose significant impact on
their community has inspired kids to do the same.

Timberlake’s ongoing charitable work led him to a partnership with Shriners Hospitals for Children®,
a health care system consisting of 22 Hospitals dedicated to improving
the lives of children by providing pediatric specialty care, innovative
research and outstanding teaching programs for medical professionals. 
He has been a dedicated supporter of the organization since 2008 and
hosts the annual Justin Timberlake Shriners Hospitals for Children Open,
a PGA TOUR golf tournament featuring a week-long series of events that
raises money for their gracious programs and services benefitting
children in need. 

Justin’s
commitment to the environment can be seen at his Mirimichi Golf Course
in Millington, TN.  Mirimichi is the first golf course in North, South
or Central America to receive Golf Environment Organization (GEO) certified status.  It is the also the first in the United States
to be designated as a Certified Audubon International Classic
Sanctuary, making it the only course in the world holding both
designations.  At Mirimichi, ecologically responsible methods are
utilized throughout to enhance water quality and wildlife habitat as
well as reduce water and energy consumption.

“Justin’s ability to seamlessly incorporate helping into his life embodies the true spirit of the Big Help,” said Marva Smalls,
Executive Vice President, Public Affairs and Chief of Staff,
Nickelodeon/MTVN Kids and Family Group.  “In true Big Help fashion, he
combined his passion for helping kids with his love of golf and through
his annual golf open benefit for Shriners Hospitals for Children, came
up with a way for people to have fun while helping kids get medical
care.”

“I was inspired
at a young age by my parents and family to do everything possible to
give back to the world around us,” said Timberlake.  “And it has become a
mission of mine to help kids of all ages understand the importance of
getting involved in their communities and local charities and doing
their part to preserve the planet.  I couldn’t be more thankful to
Nickelodeon for their recognition.”

Nickelodeon’s
The Big Help is a social and environmental initiative that empowers kids
to take positive actions on issues that are important to them. The goal
of the campaign is to launch a kid-led movement, focusing on four key
issues — health and wellness, education, community service, and the
environment. This is the third consecutive year The Big Help Award has
been given to someone who embodies the spirit of the Nickelodeon Big
Help initiative.  Previous recipients include the First Lady Michelle Obama in 2010 and Leonardo DiCaprio in 2009.

Kids can pledge to make a difference in their community by going to www.nick.com/thebighelp.  The Big Help site will show them how to take positive actions that will change their world.

No stranger to Nickelodeon’s Kids’ Choice Awards,
Timberlake hosted the show in 2007 and has been the recipient of two
blimp awards, for Favorite Male Singer award (2007) and Favorite Group
(1999).  He is also a two time Burp Award champion, having garnered the
title in 2003 and 2006.  Timberlake’s association with Shriners
Hospitals for Children was recognized when he participated in the 2009 TeenNick HALO Awards as one of the celebrities paired with an extraordinary teen who shared his passion for community service and giving back.

Justin Timberlake
is one of the world’s most recognized and accomplished entertainers. 
Originally rising to fame as a member of the phenomenally successful Pop
Group, *NSYNC, Timberlake went on to launch a solo career as a singer,
songwriter, producer and actor that has earned him six Grammy Awards,
two Emmy Awards and dozens of accolades from across the globe.

About Nickelodeon

Nickelodeon,
now in its 31st year, is the number-one entertainment brand for kids.
 It has built a diverse, global business by putting kids first in
everything it does.  The company includes television programming and
production in the United States and
around the world, plus consumer products, online, recreation, books and
feature films. Nickelodeon’s U.S. television network is seen in more
than 100 million households and has been the number-one-rated basic
cable network for 16 consecutive years.  For more information or
artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA; VIA..

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