New York, NY, October 20, 2011 /PRNewswire/ — ROCAWEAR, the leading global lifestyle brand, is changing-up the fragrance game with a new bold and unapologetic scent for men, ROCAWEAR EVOLUTION.

Created in partnership with Elizabeth Arden, the new fragrance is sexy, magnetic, and addictive, embodying the swagger and sophistication of hip-hop culture and assured masculinity.

For the man who believes that forward is the only movement there is, ROCAWEAR EVOLUTION is about doing what has not been done before. It’s about being confident in yourself and the mark you will leave on the world. To continue, please click “MORE”!