Polydor and Inensu to Launch Official App for R&B Group Mindless Behavior on Facebook

LONDON, Feb. 29, 2012 /PRNewswire-iReach/ — SuperFan (apps.facebook.com/are-you-a-superfan) is a social fan platform, developed by inensu. SuperFan has redefined music apps by combining social, game mechanics, location and fan clubs to create a platform for fans to feel closer to their idols. Universal Music has partnered with inensu to launch an official SuperFan App for the break-out US R&B/pop group Mindless Behavior.

Combining engagement mechanics from social games, location apps and fan clubs, SuperFan is an innovative platform built for the social and constantly connected fans of today.  Fans can virtually travel around the world with Mindless Behavior and be part of everything they do in the real world every day, wherever they are.

SuperFans play trivia & games to prove that they truly are a Mindless SuperFan and compete to get on the country and friend leaderboards.  SuperFan also mixes the real and virtual worlds, by awarding in-game points to those who attend real shows and check-in to the SuperFan Reporter (www.superfanreporter.com) via their mobile phones.

The launch of SuperFan featured special golden tickets in the app that doubled as competition entries for tickets for the band’s first UK tour.

Mindless Behavior already have an army of screaming fans following them everywhere they go. Mingling R&B grooves, pop hooks, and hip hop swag, the teen quartet – Prodigy, Roc Royal, Ray Ray, and Princeton – has quickly become a modern musical phenomenon.

With over 100,000 albums sold in the US, two headline tours and a top 10 album under their belts, teen phenomenon Mindless Behavior are bringing their brand of infectious beats, soulful harmonies and fearless dance moves worldwide.

Their presence is even more pronounced online where they have built up a very active and growing fan base.

Paulina Bozek, Director of inensu says: “Being a fan is a passionate activity that is social and competitive. We are very excited to team up with Mindless Behavior to create a new kind of online entertainment platform for their fans that combines social, games, location and the passion of being a fan.”

Aaron Bogucki, Senior Digital Manager at Polydor says: “Mindless Behavior have a passionate fan community online and we are constantly looking to be on the cutting edge of promotion and engagement. SuperFan is a perfect place for fans to hang out stay connected to everything we’re doing.”

Fans are at the centre of the SuperFan experience and compelled to share their experience, status and passion on Facebook, Twitter and beyond thus creating a very active online presence that amplifies everything the artist does.

Mindless Behavior are managed by the team behind Lady Gaga and Greyson Chance who are known for being pioneers in their use of cutting edge online campaigns and ideas to connect with fans globally.

Mindless Behavior SuperFan lives as an app on the Mindless Behavior Facebook Fan Page (www.facebook.com/mindlessbehavior).

NOTES TO EDITORS

About SuperFan
SuperFan is fan platform developed by inensu that is a place for fans to socialize, hang out and play games around their favourite stars.  It combines mechanics from social gaming and location apps to provide a new music fan experience across Facebook and mobile.  SuperFan integrates various data feeds and publicly available data and also partners with music companies to create official SuperFan clubs.  SuperFan has already partnered with Sony Music to create an official SuperFan for One Direction.

Mindless Behavior SuperFan is available at apps.facebook.com/are-you-a-superfan/ and at www.facebook.com/mindlessbehavior


About Inensu
Inensu is a startup game company that designs and develops social and mobile games for the connected generation. Combining games with entertainment, Inensu makes apps and platforms that are driven by a philosophy of “discovering products rather inventing them.” Inensu is all about the user and is currently entertaining fashion fans on “Closet Swap” and music fans on “SuperFan.” Inensu was founded in 2010 by Paulina Bozek – a 2004 BAFTA Award winner and former Executive Producer / Director of the SingStar music game series for PlayStation. www.inensu.com


About Universal Music Group
Universal Music Group is the world’s leading music company with wholly owned record operations or licensees in 59 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation.

Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company.

Universal Music Group is a unit of Vivendi, a global media and communications company.