Hallmark Releases New Justin Bieber Cards

KANSAS CITY, Mo., April 10, 2012 /PRNewswire/ — The wait is over for “Beliebers” everywhere — first-of-its-kind Hallmark Justin Bieber greeting cards now are available in Wal-Mart stores nationwide and, in May, will be available at Hallmark Gold Crown® Stores and other stores where Hallmark products are sold. Ranging in price from $2.57-$9.99, the collection includes more than 48 everyday Hallmark cards, some of which feature Justin Bieber songs, such as “U Smile” and “Baby,” or innovations, such as lights, motion and pop-up displays. A variety of cards double as collectors’ items with door hangers, photos inserts and more.

“When Hallmark and Bravado announced the development of Hallmark Justin Bieber cards last month, the enthusiastic response was simply overwhelming,” said Hallmark Licensing Director Jenny Hofeditz. “We are thrilled to finally share this special line of Hallmark cards with Justin’s loyal and passionate fans today, giving them a fun new way to connect while celebrating their love of him and his music.”

Hallmark Justin Bieber cards come in bright colors, include photos of Justin and express a variety of playful sentiments, such as “Hope your big day rocks like never before,” and “You must be one of my biggest fans ’cause you blow me away, girl!” The cards come in a variety of sizes, from “Itty Bitty Greetings” — perfect for lunch boxes — to “Big Time” cards (19-by-13 inches).

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what’s in their hearts and spend time together — a privilege few other companies in the world enjoy. Hallmark greeting cards and other products are found in more than 38,000 retail outlets in the United States, including the network of flagship Hallmark Gold Crown® stores. The brand also reaches people online at Hallmark.com and on television through Hallmark Hall of Fame original movies and cable’s top‑rated Hallmark Channel. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. This privately held company is based in Kansas City, Mo., and is led by the third generation of the founding Hall family. Visit corporate.hallmark.com for more details.

About Bravado
Bravado, the only global, 360 degree full service merchandise company, develops and markets high-quality licensed merchandise to a world-wide audience. The company works closely with new and established entertainment clients, creating innovative products carefully tailored to each artist or brand. Product is sold on live tours, via selected retail outlets and through Web-based stores. Bravado also licenses rights to an extensive network of third-party licensees around the world. The company maintains offices in London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. Now under the Universal Music Group umbrella, Bravado is able to leverage a global sales and distribution network from the world’s largest record company, as well as the group’s significant marketing strength. Bravado artists include The Rolling Stones, Lady Gaga, Michael Jackson, Justin Bieber, Paul McCartney, Eminem, Kanye West, Metallica, Nickelback, Katy Perry, Guns ‘N Roses, Red Hot Chili Peppers, Green Day and The Killers, among many others.