Lidiaana | ‘Wake Up’ (New Single – Coming Oct. 20th, 2010)

Introducing New R&B/Soul Singer Lidiaana…

From exotic roots as an Eritrean gospel singer, Lidiaana embodies one of London’s brightest new musical talents. Singer, songwriter and producer, and founder of independent label Segenita Records, Lidiaana is the real thing, demonstrating all the luminous passion, prowess and dedication of a genuine artiste; living proof that women in music can do it all.

Lidiaana started the musical ball rolling from a tender age, relocating from Germany to London in 2006 to kick start her career. Despite reaching sophisticated heights in the world of fashion modeling in the Capital, Lidiaana finds her soul in music.

An artist unconfined by genre, Lidiaana has worked as a session musician and producer in a range of styles, and performed alongside the likes of Naturally 7, German Hip Hop set-up Les Sans Mono, and as an accompanying member of London’s much acclaimed Philharmonic Orchestra. She has toured venues across Germany and London, including the luxuriant Royal Festival Hall.

Lidiaana’s sound is a mix of soul, RnB and African gospel; hip hop beats and house rhythms; buoyant melodic grooves and achingly emotive multi-lingual lyrics delivered in instantly captivating, expressive voice. Having featured on talent compilation “Input:Output: London’s Freshest Up & Coming Music Producers,” Lidiaana is proud to announce her independent debut release under Segenita Records (Niecey – SOul, Lothario The Legend, Mia Gyal).

Debut single ‘Wake Up‘ is inspired by Lidiaana’s personal experience of love and bereavement, a call to cherish each and every day with those close to you. Its 20 October 2010 release will be marked with a very special launch event at the legendary Cargo in Shoreditch – sonic jewel of London’s East End. The event will include ‘Wake Up’ video screening premiere, free demos, and a hand picked line up of the best of London’s hip hop and RnB talent including hip hop legend Iceberg Slimm (who’s dodged attentions from major labels like Polydor) and Lady Chann, as well as headline set by Lidiaana herself. For ticket and guestlist enquiries, please contact [email protected] visit www.lidiaana.com

Also set for 2011 release is 6-track session EP ‘The Depression Scene’, inspired by Lidiaana’s own experience of the condition, and an aural expression of a desire to remove the social stigma behind mental illness.