MUSIC INDUSTRY TASTEMAKER RANDY JACKSON JOINS HASBRO’S PLAYSKOOL BRAND TO CELEBRATE THE LAUNCH OF LET’S ROCK! ELMO

Most Interactive Elmo Toy Yet Invites Kids to Make Music in Rock Star Fashion

PAWTUCKET, RI — SEPTEMBER 20, 2011 /PRNewswire/ — Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO
interactive plush, the most innovative Elmo toy yet. Joined by music
industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO
made his official debut at a private event yesterday at the Empire
Hotel in New York, NY. To continue, please click “MORE”!